Data Center Dynamics Sydney

Wed June 16, 2010 (8:00 am to 7:00 pm)

Optimising Your Data Centre Assets to
Maximise ROI and Reduce OPEX

The recent recommendation of the Independent Pricing and Regulatory Tribunal (IPART) for electricity price rises of as much as 62% over the next 3 years combined with reporting requirements under the National Greenhouse and Energy Reporting Act indicate that the challenge of monitoring and reducing energy consumption has never been greater.
 
The ability to gather information to produce relevant energy efficiency metrics and the promise of new metrics for water usage effectiveness will empower data centre managers with the tools required to make important investment decisions.
 
With the scarcity of capital a fact of life for the data centre industry,  upgrades  offer opportunities to meet these challenges. Looking forward, scalability and modular solutions offer the potential of a cost-effective route to meet future organisation needs.  This will mean data centre expansion objectives are guided by rigorous capacity management and planning.
 
Against this industry backdrop DatacenterDynamics returns to Sydney to deliver technical papers and case studies on the following topics:

  • Renovation and retrofitting – Updating existing facilities to meet the demands of higher voltages, higher densities and their knock-on effects for data centre design
  • Determining the impact Unified Computing Platforms will have on the data centre fabric – cooling power, fibre and system tools
  • Examining the convergence of physical and logical management tools – How will dashboards enable better monitoring and prediction of future performance?
  • The latest innovations in engineering technology, including ultrasonic humidification and hybrid cooling systems
  • Exploring the use of capacity management and automation tools to fine tune data centre performance
  • A thorough assessment of the challenge of energy efficiency metrics use and how to turn information into insight
  • Going beyond learning to live with chronic water scarcity – Are metrics on the horizon that will allow you to measure water usage effectively and how will they affect future data centre design?
  • The  impact of cloud computing and virtualisation on facility and IT infrastructure configuration
  • Modularity and scalability as the key to maximising ROI for future investment decisions

We are thrilled to announce the participation of the following internationally recognised experts:

Ron Hughes, President CDCDG will be joining us at the Sydney conference to talk about his experiences of data center design on the West Coast of America and the lessons learnt. He has supervised the design of over 1,700,000 square feet of state-of-the-art data centers and is currently the technical design consultant for the State of California's data center consolidation project, Stanford University's new data center as well as Lawrence Livermore National Labs new AIS data center.
We also take pleasure in welcoming Don Beaty, President of DLB Associates, and International Chair ASHRAE's industry defining Technical Committee 9.9, to this year's event. He will be sharing with us his considerable experience on data center Energy Efficiency. DLB has designed all Google owned data centers worldwide in recent years.
Also joining us will be Zahl Limbuwala , Chairman & Founder of the BCS (formerly British Computer Society) Data Center Sector Group. He has been instrumental in building the understanding of data center metrics, with a particular focus on cost allocation. Recently his time has been consumed by building simulation technologies to help better understand the TCO and ROI of energy efficient products and new facility design architectures.
Also on the podium we welcome Chris J. Crosby who is Senior Vice President of Corporate Development for Digital Realty Trust and has been with the company since its initial public offering in October 2004, a witness and participant in its meteoric rise to one of the largest data center operators in the world. He will be sharing his extensive experience in new ways to fund, build and operate data centers.


Global Knowledge, Local Insight

In order to guarantee that our conference programmes meet the needs of our audience, we have developed a methodology that we use across all DatacenterDynamics event locations that we call ‘Global Knowledge, Local Insight'.
 
Prevailing market conditions, technology and business drivers differ from city to country to region. By engaging in rigorous market research and ongoing discussion with local markets we focus conference content on global topics that warrant most discussion and how they can be best framed in the local context.
 
Each of our conference programmes draws on an ever-growing pool of international industry experts, and is balanced with case-study material from local thought leaders. Our panels are renowned for their fusion of perspectives.

 
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